College papers still have place

For marketers looking to reach college kids, it's always been a challenge, and it certainly isn't getting any easier with the rise of MySpace, iPods and online gaming.

Yet, as contrary as it may seem, the campus newspaper may still be the most efficient medium. And in fact it may be more so with the increasing fragmentation of media.

Thank you to Meg O'Neil of Citrus College for sharing this Media Life Magazine article "Campus Newspapers for the Old College Try" about the valuable role of college newspapers. Consider sharing it with your students as well as your advertisers.

College newspapers