Wednesday, November 19, 2008

The future of journalism education

I gave a workshop last Saturday at the JACC SoCal conference on how community college journalism programs could enhance their online publications by aggregating content from other sources.

At the end of the workshop one student in the audience asked me a philosophical question about the alienation of geographical communities that the Internet causes and whether the newspaper industry had a role in that.

I deferred answering the question directly because it doesn't matter, especially at the community college level. What matters is that
  1. Audiences the ages of our students typically do not read printed newspapers,
  2. The newspaper industry is experiencing a transition that many in the industry are not comfortable with, but are powerless to stem, and
  3. We in journalism education have a responsibility not only to serve our campuses with the printed publication they desire but train our students for this new world.

But how do we do that? What is the role of journalism education of the future? Despite all the negative news about layoffs in the industry and the deconstruction of venerable traditional media I remain optimistic for the future of journalism. Demand for news and information does not seem to be abating, just transforming. The question is what kind of product that transformation will lead to.

I believe it will involve some kind of electronic presentation, but it clearly will be more than that. It appears that traditional media outlets, long used to being dominiant content creators more and more will find content aggregation part and parcel of what they do.

Now, that's not a completely new concept. For almost 150 years newspapers, at least the bigger ones, have supplemented their locally produced content with wire service and syndicated content. What's different now is that these specialized media companies are being joined by micro-content providers, such as political or entertainment blogs. A column by Sacramento Bee columnist Daniel Weintraub articulated it more clearly for me. He points out the growth of non-profit sector blogs and news sites. The future role of "newspapers" may be more steeped in aggregation of news than creation of news.

I find that exciting for journalism education, and a bit scary. It will be important to make sure we in journalism education do our part to train future journalists for this kind of role so that
  1. There are trained reporters who can provide the content, and
  2. The creation of news is not left solely to public relations operations who may give a biased look at the news.

How do we best prepare students for this new model of news? I wish more people had attended my workshop because far too many student publications still see their role as publishing only their own content. But even my workshop did not address the fundamental mindset changes that must take place. We need to unbundle our programs and encourage other groups on our campuses to help us tell stories, and we need to accept those stories. And we need to stop preparing our students solely to work for an odld-newspaper model and prepare them for entirely new careers in a new New Media model.

3 Comments:

At December 14, 2008 9:09 PM, Blogger Cristina said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Deborah

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At December 22, 2008 11:38 AM, Blogger Trustee James said...

Rich, I think you raise a variety of important points here.

There are many students who are not interested in going into journalism because the job itself scares them. Then there are those who are leaving because they don't know what the future holds.

Ironically, I've been working with many people this past year who have backgrounds in journalism. In this information age, being able to provide, transfer, and critique information is necessary.

Can you post your Power Point online? Or on the JACC site? That would be great if other presenters at the JACC Conferences could post that info online.

I mean, we are sharing information, right?

 
At January 07, 2009 12:40 PM, Blogger Slava said...

Wow, what a communicator!
A workshop participant raises an issue relating to your call for more homogeneity in college publications, and your response is to ignore him/her and say,
"because it doesn't matter, especially at the community college level. What matters is that ... " and to go on to expand your own views.

And you teach journalism?

The student apparently questioned whether publishing syndicated content was appropriate for a local school paper. With the wealth of news sources, print and electronic, readily available to us all, you claim that a student-run paper should buy buy into that venue too?

Well, perhaps. There are arguments for that stance, good solid economic reasons -- boost ad sales, for instance.

But I'd be much more interested in hearing the students' argument for local, focussed coverage.

 

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